"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

The Best CEO in America

Spirits Soar!

Our hearts are broken but our spirits soar from Herb’s impact in aviation, leadership, culture, innovation and in our lives. Herb has influenced our writing, speaking, laughing and leading. He lived unconditional servant leadership and modeled confident humility better than any leader we know. Herb, your legacy is profound. You demonstrated like no other what it means to do epic work and live an epic life.

Live now on Forbes.com –  20 Reasons Why Herb Kelleher Was One Of The Most Beloved Leaders Of Our Time




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