"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

Fun AND Profitable

If you’re not one of the 25 million who’ve seen this video, take a few minutes to watch Mary Cobb of Southwest Airlines deliver her own special brand of in-flight instructions.
We dare you not to laugh.

Southwest Continues to Deliver

Kevin was recently interviewed by Washington Post Travel Reporter, Hannah Sampson for her article on Southwest Airlines and how “the airline’s work culture is quirky, trusting and helping it become a wild success story.”

From the beginning, Southwest co-founder Herb Kelleher was a pioneer, fierce competitor and true innovator. But he showed the world it was also possible to love his employees and customers, and have fun while he democratized the skies and built a legacy of 46 consecutive years of profitability.

Herb pioneered Southwest’s hire for humor and attitude and created a culture that has  become a magnet for fun-loving, hardworking people, thus giving the airline an enormous pool of talent to draw from. As we described in our international bestseller, NUTS!, Southwest was always committed to culture and cause and has become famous for it’s people, performance, purpose and ongoing profitability.  

Read Hannah’s article on Southwest’s plan to conquer the airline industry, one joke at a time, and meet some of the people who might make your next Southwest flight something to remember. 

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