Why Culture?

Best Place. Best People. Best Work.

Kevin & Jackie Freiberg

Why Culture?

elancoKevin and Jackie are current and up to date on what it takes to win as leaders during the next half century. We’re a $1.2B+ company that is near best in class. This is heavily attributed to the leadership/culture change from the Freiberg organization.

Jeff Simmons
President, Elanco

Current Data Shows…

Post-recession success will require a strategic focus on people. PricewaterhouseCoopers “CEO Survey” predicts increased investment in people strategies: “More than three-quarters (77%) of CEOs surveyed expect to increase investment in training and development.”

This presents a huge opportunity for Human Resources to prove itself to CEOs through employee engagement programs that are designed to increase employee performance, accountability and loyalty. We have dedicated our careers to writing about branded-best cultures—work environments where people are accountable and committed to performing at their best.

Creating a Branded “BEST” Culture

The Best Place Where The Best People Can Do Their Best Work

We serve as a strategic partner and sounding board in helping companies purposefully shape the hundreds of little things that make up a branded-best culture.

Every organization has a culture. Is yours purposeful or accidental, intentional or haphazard?

What do we know? We know that the single biggest predictor of overall success is a company’s ability to attract, retain and motivate world-class people. People are your major point of differentiation. And we know that the most important lever in hanging on to great talent is corporate culture.

When it comes to culture, great companies leave nothing to chance. Our firm works with a small number of clients each year that want to build a BRANDED CULTURE—a place where the culture is as well known as the company’s products and services. These organizations are serious about creating the BEST PLACES, where the BEST PEOPLE, can do their BEST WORK.

Call (619) 624-9691 or e-mail kevinandjackie@freibergs.com to set up a free initial consult.