Southwest Airlines' Crazy Recipe
For Business and Personal Success

Kevin & Jackie Freiberg

America in the Air


I am currently flying on a Southwest flight to Austin, Texas, and I am taking the time to say a word of thanks to Southwest Airlines. I have flown on your airline 15 to 20 times a year for 15 years. I appreciate your service and attention to delivering a great product to your customers. However, that function is expected in this world of consumer service. I really am writing to you so that I can share a special moment that happened to me because of you.

Friday, I was driving home from work around 6:00 P.M. It had just rained in Dallas and there was a complete rainbow showering the city in vivid colors. Just as I stopped on Empire Central and Denton Drive by Love Field, I turned on the radio and Ray Charles was singing “God Bless America.” (Nobody sings it better.) Right at that very moment, with a perfect rainbow shining and Ray Charles singing, something very special occurred. Your Lone Star airplane flew under the rainbow arch for a touchdown at Love Field, spraying up water as she headed down the runway. The sun made the colors so vivid that the plane itself seemed to take on an image of unbelievable pride and greatness.

I pulled over to the side of the road and cried for all the things that are special freedoms in our lives. I thought of your Christmas commercials with the kids and cried some more. I thought of your billboards, Austin Auften, etc., and started to laugh. I thought of your TV commercials about all the flights at all the times of the day you fly, and laughed again. I guess you could say your marketing has worked on me.

Patriotism is “in” these days and it is great that we all are experiencing a renewed dedication to our country. Southwest Airlines was a proud, patriotic American/Texas company long before the Iraq war made so many others jump on the bandwagon. For that you are to be acknowledged.

In closing, I just want to thank you for doing what you do and while it was purely circumstantial, you were part of a perfect moment in my life.

Tyler Brown

Dallas, TX