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Kevin & Jackie Freiberg

6 Lessons for Becoming a Hall of Fame Leader

Written by Kevin and Jackie Freiberg, this article originally appeared in The CEO Magazine.com July 14, 2018.

Whether you’re a fan or not, there are countless lessons to borrow from baseball and apply in business. As book critic, Jim Pawlak observed, “Both employ ‘players’ with specialities. Both have All-Stars (aging, prime, budding,) “A” and “B (bench)” players. Both deal with roster turnover and compete for free-agent talent. Both face competition and make in-game adjustments because of changing situations. Both deal with budget constraints. To win, their players must be a team.”

We know a guy who lives and dies for baseball who is as gifted as any CEO we’ve met. We’ve worked with Bruce Bochy, manager of the three-time World Champion San Francisco Giants for over 20 years. As CEOs and business leaders, what can we learn from one of the greatest baseball managers – ever?


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