"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

Archive for April, 2010

Leaders Play to Win

Not one leader has the power to make an organization successful—in a good or bad economy. It takes leaders, at all levels of an organization, acting with courage, determination, discipline and ownership. It takes the executive team, managers, department heads and the frontline employees doing what’s expected and valued. It takes vision and values that promote a culture of ownership. It takes men and women willing to grow up and take responsibility for their daily choices and contribution in the business. It starts with you and it starts with me.

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How Leaders Use Social Media to Build a ‘Trustworthy’ Brand

Listening to Chris Brogan talk about social media is like drinking great wine from a fire hose. But then again, that is social media—great stuff, but there is just so much of it coming at you so darn fast. The question leaders should be asking is how do we actually enjoy it and use it wisely to build and promote a brand that people can trust and not just get drunk on it?

Social media is a new and exciting game with unimagined possibilities, new rules of conduct and a boat-load of questions yet to be answered.

According to Brogan, building a “trustworthy” brand or reputation in the social media scene happens by giving and adding value. What are you in it for, to give or to get?

Brogan offered some great questions at the LE Web convention in Paris:


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