"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

What’s More Important?


Q: “What’s more important, technique or attitude?”

A: “Attitude! You gotta believe in the MISSION! Once they believe, we can teach the technique/skill.”

There is no doubt, the BEST places, where the BEST people can do their BEST work, are places that hire for attitude and train for skill.

Download a free Hire for Attitude E-book: Hire People Who Don’t Suck! 

Leave a Comment