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Kevin & Jackie Freiberg

The Secret to Inspiring Innovation

What would it look like if your culture became an incubator for new ideas? How can you make it safer (for yourself and others) to try new things, test new ideas and challenge the status quo in your organization? How can you create a culture where your PASSION FOR INNOVATION is bigger than your FEAR OF MAKING MISTAKES?

A: Reward intelligent mistakes. Punish lack of initiative.

What is the formula for success?

A: Risk more, fail faster!

I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. And I have failed over and over and over again in my life. And that is precisely why I succeed.

Michael Jordan