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Kevin & Jackie Freiberg

How to Create a BEST Place to Work…


Do you want to create a BEST place, where the BEST people can do their BEST work? If so, here’s the good news, you don’t have to deploy a long or costly survey to do so, and you don’t have to be a CEO. Creating a BEST place is as much the will of you as it is the will of the CEO.

Here are 6 things to focus on:
1. A clear mission: Think about what you do and how you add value, talk about it (a lot)!
2. Camaraderie: Reach out, meet more people (make friends).
3. Challenging and meaningful work: When we engage in challenging work that adds value we become more committed and fulfilled. Steve Jobs offered the ultimate challenge, “Our customers dream of a happier and better life. Don’t just move products. Enrich lives.” How can you enrich lives…?
4. Opportunity to advance: What are you doing to grow and advance? Where are you going in the next 2 years? Create a plan (be purposeful).
5. Promote leaders who live the business values: Bad bosses suck the life and energy out of their people. To the contrary, transparent, trustworthy and respected leaders create best places to work. How does your boss rate? Don’t be afraid to ask for what you need, making assumptions leads to problems.
6. Offer pay plus perks: To inspire a best place to work, people need competitive pay plus “high leverage perks.” We’re not advocating pig pong tables and pets. We know of a company that brings in a beer cart on Friday afternoon. The perk does a few things, it gives people a chance to engage and connect personally and professionally, people share projects, grow their professional network, expand friendships and unwind all at the same time. Why not, Initiate a walking club, a happy hour, a book club, a brown bag lunch program.

Bottom line, creating a BEST place to work is about being more people centered vs. policy centered. How does your organization rate on these 6 items, we invite you to share your BEST place practices?

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

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