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Kevin & Jackie Freiberg

A Cool Innovation – Birchbox!

Check out this innovation that has capitalized on social media, customization, e-commerce, high tech, high touch and not to mention owns the SheEconomy.

Birchbox is a fast track business to know. It is an online subscription delivering a customized selection of health and beauty product samples carefully folded in tissue paper, tied in a ribbon and introduced with a classy, detailed description of each sample inclosed. Birchbox started in 2010 and went viral, once women received their boxes they made videos and blogged, so despite doing no formal marketing they have more than 100,000 subscribers.
Birchbox is a convenient and highly customized alternative to shopping. The co-founders and co-CEO’s, Katia Beauchamp and Hayley Barna like to say they’re entrepreneurial style is authentic, gloss and grassroots. Birchbox now offers Birchbox for men and a BarkBox for dogs.

How are you capitalizing on customization?
Understanding How to Reach the SheEconomy?

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

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