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Helping Clients Create
BEST PLACES. BEST PEOPLE.
BEST WORK. BETTER WORLD.

Kevin & Jackie Freiberg

Table of Contents

Letter From the Authors

Part 1

The ROI of Cause

Part 2

National Life

Part 3

In Good Company

Part 4

What Really Motivates You?

Part 5

Waking the Dead

Part 6

Fighting for a Noble, Heroic Cause

Part 7

Join the Movement

Part 8

Will Buy for a Cause

Part 9

What Difference Will You Make?

One Last Thing