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Kevin & Jackie Freiberg

Are You Daydreaming Enough?

According to Tim Brown, CEO IDEO…Relaxed attention (AKA daydreaming) is a good thing. During relaxed attention a problem or challenge is taking up space in your brain, but it isn’t on the front burner, whether you are aware of it or not, you are noodle(ing) on it! Relaxed attention lies somewhere between meditation, where you completely clear your mind, and the laser-like focus you apply when tackling a tough math problem. Our brains can make cognitive leaps when we’re not completely obsessed with a challenge, which is why good ideas sometimes come to us when we’re in the shower or talking a walk or on a long drive. Brown, offers 3 simple and time-tested ideas to enhance your creative capacity through engaging in relaxed attention (daydreaming):

1. Walk away from the problem, literally. As the philosopher-poet Friedrich Nietzsche once said, “All truly great thoughts are conceived by walking.” Maybe it’s the increased blood flow from exercising or the emotional distance gained by walking away from a problem. Whatever it is, we know through personal experience, some of our most creative ideas happen during a run or an intense work out. Moving, running, and walking actually inspires creative ideas, it works.

2. Carry a notebook or use your smart phone to capture random ideas (even by your bedside). You never know when good ideas will come. Having something nearby to jot ideas down ensures they won’t be forgotten.

3. Turn your “snooze button” into a “muse button.” Use those few minutes of half-consciousness every morning to let your mind wander over problems you’ve been wrestling with during waking hours. With some practice, you’ll start discovering fresh insights before your first sip of coffee.

What do you do to inspire more creative ideas?

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

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