"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

Archive for April, 2013

Lululemon, Innovation and Wellbeing

Lululemon Athletica, it is not just a store, it’s a lifestyle. Christine Day, CEO and her team of brand ambassadors are disrupting the retail experience (it’s stores sell nearly $2000/sq.ft).

Lululemon wants to inspire healthy communities by being a hub of conversation, connection, engagement and overall well-being (fit body and mind).

Most retailers sell a brand this way; “Come into our stores, buy, wear, use our stuff and Be Cool.”

LuLulemon is selling a brand identity with an innovative twist. At Lululemon, the brand says, “You’re pretty cool already, we want to be your partner in bringing out your best possible self.” In store community boards provide conversation hubs for yoga classes, running clubs, goal setting workshops, and aspirational postings.

Since obesity is on the rise and engagement and connection are on the decline, we think Lululemon is innovating in the right direction. What can you do to create a hub of conversation to innovate around well-being, engagement and loyalty?

















Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

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Innovation thru Empathy!

We just completed a day long event with Tampa General Hospital (TGH) entitled “NUTS About the Patient Experience.”

So often the routine of our day blinds us to the little things that matter! And when we lift off the blinders and NOTICE, we are more likely to discover powerful service innovations that create great experiences.

Innovation is key to enhancing the patient experience, customer experience and guest experience, alike. Watch this 4 min video with your team, it demonstrates the power of empathy as a tool for innovation.

What do you need to NOTICE (see, hear and feel more clearly) so you too, can come up with subtle, but powerful service innovation in your company?
















Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

Leadership Resources:
Hire People Who Don’t Suck!
Leadership is a Gift!
Seven Minutes of Mind Blowing Innovation!
Yin and Yang of Leadership
“What if”
Change This: Innovate or Perish!

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Confuse the Brain

Innovation requires you to expand your creativity. Take a weekly journey out of life’s comfortable routine. How?












Confuse the brain, break your routine.

How do you do that?

  • Listen to music you wouldn’t normally listen to;
  • Watch a speech of a politician you don’t support—w/an eye for learning;
  • Read books, follow bloggers and watch movies to gain creative new insights and ideas;
  • Have dinner with someone you wouldn’t normally socialize with;
  • Listen for comments and opinions that are radically different and even opposed to your own;
  • Resist judgement. Put yourself in another person’s place. Walk in their shoes. Understand their prospective.

The goal is to observe and learn. Creativity and new ideas are often seen when we step out of our routine and confuse the brain. Maybe this story will motivate you even more.

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

No Comments »

Can You Expand Your Creative Capacity?

YES! The problem isn’t that we aren’t creative and we don’t know how to change. The problem is, most of us don’t think innovation is a critical part of our job description. What if everyone worked on building a “creative brand” in addition to a performance brand? Here’s how…

Everyone Is Creative. Creativity is distinctly a part of what it means to be human. It’s in our nature. It’s how we were made. Ignore this at your own risk. Your team is made up of people who, with the new tools of technology, are creating Web sites, streaming YouTube videos, recording music, and podcasting to the world. They have a need for creative expression. That need will either find an outlet in growing your business or not—it’s up to you.

Everyone’s Capacity for Creativity Can Be Expanded. You’re not sure about this? Then ask yourself: How do art conservatories, film schools, dance academies, creative writing labs, and culinary institutes survive? Certainly some people naturally gravitate to the arts more than others, but how much of the intellectual and creative capacity of your organization is really being tapped right now?

Everyone Is More Capable of Change Than you Think. Humans are incredibly adaptive. We change diets, careers/jobs, spending habits, and the way we treat our environment. Whether it’s learning to live with a lifetime partner, rising to the challenges of raising kids, or moving on in the wake of losing a loved one, life is about adapting to change. We change hairstyles, costumes, cars, homes, and neighborhoods every day.

What if you invite everyone on your team to bring their own creative perspective to the next meeting and/or to the next challenge, No critiquing, no apologizing, this is about building a creative brand. What creative gift or passion can you offer up as a new lens or frame? Boldly share your talents and make a commitment to mine the collection of diversity among you. You can’t use or benefit from what you don’t know and you don’t share.






















Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

No Comments »

People Ignore Design that Ignores Them

Customers may not be able to tell us exactly what they want, but spend enough time with them and they will show you what they need.

Innovation requires us to fully understand the customer experience.

If you want to create a positive disruption in your product or service, it requires time… What if you walk a mile in their shoes? Spend time with customers, enough time to watch and experience (to really understand) how they use your products/services. Experience what they like, what they don’t like and why.

Dare to try and let us know what you learn.
























Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

1 Comment »