"say it forward"

Insights on Innovation,
Leadership, Culture, Service...

Kevin & Jackie Freiberg

Archive for February, 2013

Innovation for the Practitioner

Earlier this month Kevin was introduced as the THIRD and final innovation speaker at a conference for a global electronics company. Kevin was called in to bring it home, not just to close the conference but to make innovation tangible and practical for a very large global audience.

Through a variety of timely and global examples Kevin proved that Innovation is EVERYONE’S job. Innovation is a key to unlocking efficiencies of all kinds and growing engagement and loyalty in all places. Although, valuable and important, innovation is not just about radical disruptions and breakthroughs that revolutionize industries and economies. And innovations don’t always have to be academic, research heavy, and costly.

For example a team of phlebotomists borrowed from outside their industry and created an innovation to improve service for the elderly and disabled.



















Like the example above, what are you doing to lift the blinders and challenge people to get practical and engage in innovations of all kinds?

Kevin & Jackie
Speaking on Leadership, Innovation, & Global Trends…

Creating the BEST places where the BEST people can do
their BEST work to make the world BETTER.

Contact E: info@freibergs.com
Follow us on Twitter for more on Lshp

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Innovating & Differentiating with the SheEconomy in Mind!

Did you know, SHE makes up to 90% of financial services decisions, including where the household funds are kept and invested. HER power in the finical service industry is growing exponentially. Here are some tips for innovating and differentiating with HER interests in mind, because what’s good for her will bring loyalty to YOU.

  • She is a $20 trillion dollar global economy (an economy that is larger than China and India combined).
  • She controls roughly 85-90% of U.S. spending power (and up to 65% global spending power).
  • Yet many businesses often cling to outdated marketing and sales strategies targeted mainly toward men. Why?

    Kevin & Jackie
    Speaking on Leadership, Innovation, & Global Trends…

    Creating the BEST places where the BEST people can do
    their BEST work to make the world BETTER.

    Contact E: info@freibergs.com
    Follow us on Twitter for more on Lshp

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    Innovation Vertigo!

    According to GE’s Global Innovation Barometer executives are experiencing
    “innovation vertigo” due to continued market uncertainty and unclear paths to innovation.


















    Bottom line, executives are stressed and uncertain about HOW to innovate.
    The survey asked executives, “what drives and blocks innovation?”

    Here is a summary of the findings:

    Innovation Drivers:The ability to…

    1. attract and keep innovative thinkers;
    2. understand customers;
    3. anticipate market/industry trends and evolutions.

    Innovation Blocks:The inability to…

    1. find and attract innovative thinkers;
    2. find and implement clear models for innovation;
    3. fail, risk, make mistakes, screw up!

    Are you suffering from innovation vertigo? If so, we can help you create pockets of innovation (POI) in your organization.

    We offer keynotes, workshops and executive retreats on how to “Create a Culture of Innovation.

    Kevin & Jackie
    Speaking on Leadership, Innovation, & Global Trends…

    Creating the BEST places where the BEST people can do
    their BEST work to make the world BETTER.

    Contact E: info@freibergs.com
    Follow us on Twitter for more on Lshp

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    Innovation is Messy!

    Last week the WSJ featured an article on the problems with Boeing’s 787 Dreamliner and the headline was “Innovation is Messy.”






















    So what can we all learn from Boeings attempt to master its innovation? The broken record these days is this, “companies, governments, and academics have made innovation a buzzword for competing in the global economy.” And Boeing’s experience offers us a powerful reminder that innovation doesn’t come easily.

    Innovation can and has a long history of being messy. Every innovation carries risk, we wrote about such risk in our book Nanovation, where we detailed the innovation of the Tata Motor’s NANO, a $2500 Indian Car that has revolutionized the automotive industry.

    Other Examples noted by the WSJ:

    • The Polio vaccination started as an injection and was later superseded by an oral that prevented transmission.
    • Red M&M’s were discontinued in 1976 because of red dye concerns then in 1987 they returned.
    • When air bags were first introduced they were too powerful and unfortunately resulted in child fatalities.
    • The picture quality of color TV was originally blurry and artificial.
    • The Newton, Apple’s first photo tablet was rejected for multiple reasons.
    • The first smart phone was too big and bulky for early adoption.

    Yet each of these innovations paved the way for better!

    Innovation is not for the faint of heart, it is risky, it is messy, and typically innovation involves mistakes and screw-ups that lead to even better innovations.

    Take away:

    • Press on! What mistakes, failures, half complete projects are worth revisiting and learning from in the spirit of innovation?

    We offer keynotes, workshops and executive retreats to help you “press on and work through the mess!

    Kevin & Jackie
    Speaking on Leadership, Innovation, & Global Trends…

    Creating the BEST places where the BEST people can do
    their BEST work to make the world BETTER.

    Contact E: info@freibergs.com
    Follow us on Twitter for more on Lshp

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